LLM-referred traffic converts at 30-40% — and most enterprises aren't optimizing for it

For more than two decades, digital discovery has operated on a simple model: search, scan, click, decide. That worked when humans were the ones doing the web searching; but with the advent of AI agents, the primary consumer of information is no longer always human.This is giving rise to a new paradigm: Answer engine optimization (AEO), also referred to as generative engine optimization (GEO). Because agents look at data much differently than humans do, success is no longer defined by rankings an